Human Rights Policy

Effective Date: 09 June 2025

1. Purpose and Commitment

At AHEAD, we believe thatstrategy, creativity, and intelligence shape culture, markets, and socialnarratives. This influence carries responsibility. We are committed torespecting, protecting, and promoting human rights across our operations,partnerships, and the work we deliver for our clients.

This Human Rights Policy outlineshow AHEAD integrates respect for human dignity, labor rights, inclusion, andethical conduct into the core of our business. We believe that meaningful brandand business impact must be built on fairness, integrity, and respect forpeople and communities.

2. Guiding Standards

AHEAD aligns its practices withinternationally recognized human rights frameworks, including:

• The Universal Declaration of Human Rights     (UDHR)
• The UN Guiding Principles on Business and     Human Rights (UNGPs)
• The International Labour Organization     (ILO) Core Conventions
• The OECD Guidelines for Multinational     Enterprises

These standards guide our internalgovernance, our relationships with clients and partners, and the way we conductbusiness across Spain, the United Kingdom, and the United States.

3. Areas of Focus

Labor Rights and Working Conditions

We are committed to:

• Prohibiting all forms of forced labor,     child labor, human trafficking, and modern slavery
• Providing safe, fair, and respectful     working conditions for employees, contractors, and collaborators
• Supporting freedom of association and     lawful collective representation where applicable

Non-Discrimination and Inclusion

AHEAD maintains a zero-tolerancepolicy toward discrimination based on gender, identity, race, ethnicity,religion, nationality, disability, age, sexual orientation, or any otherprotected characteristic.

We actively promote:

• Equal opportunity in hiring and     professional development
• Inclusive participation in teams and     leadership
• Respectful     and inclusive working environments

Freedom of Expression and Responsible Communication

We support the universal right tofreedom of expression and believe in responsible, truthful, and respectfulcommunication.

In our work, we:

• Avoid narratives that promote harm,     exclusion, or misinformation
• Encourage critical thinking, diversity of     perspectives, and open dialogue
• Act responsibly in shaping brand     narratives, cultural messages, and public discourse

4. Partners and Ethics Expectations

We recognize that respect for humanrights extends beyond our internal operations to our broader ecosystem.

Accordingly, AHEAD:

• Seeks to work with clients, partners, and     suppliers who share our commitment to ethical conduct and human rights
• Reserves the right to decline or disengage     from engagements where credible risks of harm, discrimination, or     unethical practices are identified
• Expects collaborators to act with     transparency, integrity, and respect for people

5. Internal Governance and Culture

AHEAD promotes a culture of ethics,openness, and accountability.

Team members are encouraged to raiseconcerns related to ethical conduct or human rights without fear ofretaliation.
Concerns can be reported confidentially and will be addressed appropriately.
Ethical standards form part of onboarding and ongoing professional development.

6. Transparency, Review, and Engagement

AHEAD commits to:

• Reviewing this Human Rights Policy     periodically and updating it as our operations evolve
• Aligning our practices with emerging     standards and regulatory developments
• Maintaining transparency regarding our     ethical commitments

This policy is made publiclyavailable as part of AHEAD’s governance and responsibility framework.

Conclusion

At AHEAD, respect for human rightsis fundamental to how we think, create, and operate. We believe thatresponsible strategy and creativity must contribute positively to people,culture, and society. Upholding human rights is essential to building trust,credibility, and long-term value.

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